Experience-Led Transformation Summit for Executive

Shigeyuki Tomomatsu

American Express International, Inc.
Vice President, Digital Marketing, International Consumer Services,
25+ years experience at Agency, Clients, Media and Analytics and holds an MBA in Brand Management from Wake Forest University. Currently, I am responsible for Digital Marketing at American Express. The role is both Card Member acquisition through digital channels and developing digital capabilities. Before coming to American Express, I was EVP at MarketShare to oversee APAC region. Prior to Matketshare, I was Vice President of Marketing at Yahoo! JAPAN, led 80+ marketing organization and was responsible for all the marketing activities. Previously I had served as Director of Strategic Planning and Brand Communication at GE Consumer Finance, a Senior Brand Manager at Coca-Cola Japan for various brands, an Assistant Product Manager for Johnson & Johnson. My career began in the early 1990’s as an Account Executive at Dentsu, Young & Rubicam.

Session:カンヌに集うCMOたちの視座
~ Cannes Lions CMO Accelerator Program より