Session summary

While the media are becoming exciting about artificial intelligence used at the research or entertainment, marketers are bothered how to make it possible to get practical method and put into current state of own company’s marketing. The theme of this session is the issues and preparations should be resolved before you start marketing with using artificial intelligence. This will be a clue as to how to think about purpose, data and human resources which will be challenge for marketing team to incorporate artificial intelligence. How to create resources to realize, training, adoption, or cooperation with someone? How to secure the quantity, quality and freshness of data? How about information security? What to make them learned? How you persuade return on investment and effects. Everything would not be covered, but we will set the path as far as possible.