セッションサマリー

IBM Watsonを中心としたCognitiveビジネスは、あらゆる業種業界において既に効果がではじめており、企業活動においてなくてはならないものとして存在感を高めつつあります。マーケティング領域においても活用が広がっており、マーケターのみならず、生活者の意思決定を迅速に支援しています。最新の活用事例を中心にCognitiveビジネスのはじめ方を紹介します。

The shift to digital experience and cognitive reinvention have forever changed the marketing landscape — heightening the need for data-rich repositories for marketers to gain intelligence and insight about their customers. It has also made the customer journey more complex as organizations must manage how and where customers are actively choosing to engage, and has turned customer engagement into a real-time, 24/7 opportunity. In this session, IBM's Glenn Finch, Global Managing Partner, Cognitive and Analytics Consulting, will showcase cognitive business solutions, strategy, disruptors and new-frontier opportunities available to CMOs around the world. Senior industry leaders will have an opportunity to interact with Glenn on these emerging forces, delving into cognitive capabilities advancing business and informing the path ahead