Rethinking consumer communication
Panel Discussion 09:10
- Makoto Koide
- Shiseido Japan CO.,Ltd Department Director
- JAPAN ADVERTISERS ASSOCIATION INC. Managing Director
This session will focus on POEM, an integral part of marketing strategy over the past decade. Through the dynamic changes of consumer communication, the environment of outward media accessibility has shifted. The session will provide insight on how to reassess risks to transform them into positive outlooks of deliverable communication.