MEDIA SUMMIT

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• 日本語
• English

Session summary

Media interaction and customer contact behavior has been shifting globally -- and because of that, usage of mass media advertising has been dropping and so as its quality. As a result, currently, there has been a rapid movement where corporates reducing and suppressing their budget on advertising. This movement is striking the industry in Japan in recent years, but it has already matured and has shifted to a next phrase in other advanced countries such as U.S. This is why we are inviting one of the renowned pioneers in the media industry in the U.S., Cindy Gallop, in the hope that she will share the current statue of U.S. media trends and how different mediums are affecting their daily lives nowadays and give us advices on how global media should shift toward to maximize its money. BusinessInsider last year named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and recently cited her as both #33 on their list of 100 Most Influential Tech Women On Twitter, and #1 on their list of Top 30 People In Advertising To Follow On Twitter. (Official Session Summary written by iMedia Summit Japan Office)