Presentation by Adobe Systems Co., Ltd.

Session summary

Devices that the consumers use to view broadcast/video contents have grown from TV to smartphones and tablets. Cross-device viewing of TV programs and video content on multiple devices is now a common place. In addition to this, cross-media viewing where consumers obtain information from multiple medias such as paid, owned and social and share at the same time, has come to its maturity. And also cross-border viewing where consumers enjoy programs and content across region, country and culture is now available 24 hours a day, 365 days per year. Adobe will be introducing its secure, monetize-able broadcasting platform, Adobe Primetime with lasted use cases from the U.S.A.

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