Re-imaging “Made-for-Mobile” Video Ads

Spotlight Presentation by FIVE

Sponsor

FIVE Inc.

Speaker

Speaker

Keisuke Kanno

FIVE Inc.

Co-founder, CEO
Speaker

Makoto Fukuyama

Donuts Co. Ltd

Session summary

Mobile users are physically operating contents on smartphone at their finger tips -- it's totally a different experience compared to TV/PC video experience. In this constantly connected world, we have to re-think about "made-for-mobile" user interface, communication design, and video creatives to capture mobile users. Reviewing a various mobile video campaign case studies on MixChannel, we'd like to foresee the future of mobile video communication.

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