The Power of Marketing Automation for Publisher
Session summary
Publishing has changed to a degree that no one could have anticipated. Although the core fundamentals of the business - monetizing and managing the relationship between consumers, content and services – remain intact, the means have changed completely. Premium content is no longer the failsafe recipe for success that it was for publishers for decades. Instead, technology and data are upending the monetization strategies that publishers have relied on for so long.
Publishers now require marketing automation technology that enables them to manage their sales, pricing and packaging, and go-to-market efforts strategically and at scale. This means automating the publisher’s marketing value chain. This includes everything from identifying a new buyer, qualifying that buyer, nurturing buyer relationships, executing a sale and identifying future opportunities to upsell and cross sell. Obviously, these are not new concepts to publishers. However, doing them successfully millions of times a week and in real-time is only possible when enabled by technology.
In this seminar, PubMatic will share best practices and approaches publishers can leverage to harness the power of a marketing automation. PubMatic’s marketing automation platform for publishers provides them with the tools to manage sales, pricing and packaging, and go-to-market efforts strategically and at scale.