10mins Elevator Presentation 1 Sponsored by creators match co., ltd
'True story' of ad production operation in the era of rapid evolution of ad technologies.
Session summary
The expenditure of internet advertizing has now over 1 trillion yen, of which a half is for "display ad". Technologies such as DSP and DMP has been rapidly evolving. As a consequence, higher level of knowlege and a larger amount of work are required for online ad operations.
We, Creators Match Co., Ltd., who advocates 'reducing the efficiency of ad creating with “AdFlow”', present the problems and their solutions in the evolving field of online ad production operation, as seen from a working site.