Data-Driven Mind Set by Knowing Your Customers
Better Not Big - The Correct Approach to Data
Speaker
Session summary
Today marketers have access to more data than they ever have and can target more precisely than anytime in the past. However, it's not the volume of data that's important but obtaining and using the right data. Denise Colella discusses why bigger is not always better when it comes to data, why you need to remember marketing fundamentals when looking to target audiences and why viewability is currently more talk than action.