Google Asia Pacific, Market Insights, Senior Research Manager
Masao Kakihara is currently based in Singapore and leading various research initiatives at Google ranging from consumer behavior research to online ad effectiveness studies for the Asia Pacific region, especially for Southeast Asia markets. He is also actively involved in Google's global research projects such as "Consumer Barometer" (www.consumerbarometer.com). Prior to joining Google, he was Researcher and Project Manager at Yahoo! JAPAN Research, the advanced research unit of Yahoo! Japan Corporation. Before that he was Associate Professor in Management Information Systems at Kwansei Gakuin University. He holds BA in Economics from Kwansei Gakuin University and both MSc. and Ph.D. in Management Information Systems from the London School of Economics.