Opening Presentation by Hottolink
- Social big data analysis enters new frontier: the latest trends and best practices -
Session summary
This session will introduce a new frontier on social big data analysis, which is the easiest way to approach big data.
The current social big data analysis is mainly about analyzing the number of buzz or the insight of a brand name. In the industry there are also seen the loss of expectations for the benefit of its data use.
In this session, we will introduce how the new technology was put into practice for the most important marketing aspect of companies, how to “grasp the figure of customers” and “discover customer insights” based on this, which could not be imagine from the current social big data analysis.