Spotlight Presentation by Omnibus K.K.
Data driven marketing now days and Vision of Pandora DMP
Session summary
Now days, large amount of reliable data gained by each business service has dramatically increased under the exponential digital technological innovation. In circumstances, it has been recognized that valuable business opportunity would be provided by those big data. In the session, a case study of Pandora DMP, a marketing plane has been approached and developed by using big data, and found issue of handling big data based on operational situation will be spoken.