Spotlight Presentation by comScore
デジタル広告に関して得られた教訓
Session summary
As digital advertising continues to grow in importance and sophistication, finding ways
to do this in the most efficient manner is vital, and being able to quantify a return on a
marketing investment is a must.
From click-through rates and cookie deletion, to in-target delivery, viewability, campaign
optimisation and cross media measurement, this presentation highlights key data and
insights uncovered from comScore’s extensive global research in the digital advertising
space. These learnings help shed light on the current state of the industry, and provide
both media buyers and sellers with a framework for more effective planning, stronger
evaluation and overall improved results.