Spotlight Presentation Sponsored by ALBERT Inc. / modulo.inc

-Data management strategy and digital communication in Nissan-

Sponsor

ALBERT Inc. / modulo.inc

Speaker

ALBERT Inc.
President
Takashi Uemura
NISSAN MOTOR CO.,LTD.
Sales Promotion Department Japan Marketing Div.
Ryosuke Kogure
modulo.inc
CEO&President
Yosuke Shigehara

Session summary

This session will offer data-driven marketing strategy methods and practice with a case study of Nissan Motor Co., Ltd. This panel discussion will provide some concrete measures such as “what sort of data has been used?” “how have Nissan analyzed and utilized the data for their digital communication?” and so on. Ryosuke Kogure from Nissan Motor Co., Ltd., Yosuke Shigehara from Modulo inc. and Takashi Uemura from ALBERT Inc. will take the platform.