Spotlight Presentation by s1o interactive
How do we develop talents and organizations in the data marketing era
Session summary
We have entered the data marketing era, and we can visualize and use the big data. We can now see the trends for the existing user's and also find new users by utilizing CRM data, website's visitor data, publisher's activity data, research data, and ad serving data. Our promotion methods has shifted to find the best timing for the individual demands.
We will see more companies with a need for the trading desk functions within their own organizations, while we move towards data driven methods.
Today, I would like to introduce to you some of the global and domestic case studies, and how we should develop talents and organizations while entering the data marketing era, and what is expected in the trading desk functions in the future.