Understanding and Measuring your ROI

Speaker

Yahoo! JAPAN
Vice President
Daisuke Tomozawa
Unilever Japan
Media Director
Aco Yamagata
Recruit Holdings Co.,Ltd., RecruitLifestyle Co.,Ltd.
Maneger, Editor in Chief
Junko Watabe
DENTSU INC.
Chief Data Scientist
Naoyuki Manabe
Vanilla Air Inc.
Director
Hironobu Kondo

Session summary

This session covers the contents of the adtech kansai session that won No.1 popularity, even though this time the content is modified to be appropriate for the iMedia Data Summit.

There are different approaches of designing and verifying the marketing ROI for different advertisers and advertising companies.

In this session, 4 of the accomplished marketers who are currently in the marketing industry will discuss about the success and failure stories. Please enjoy the actual examples of data driven marketing.