Rethinking Media’s Business Model – Charging Contents / Subscription or Advertising Model or the Third Business?
Speaker
-
Moderator
- Hideo Kitashoji
- Brightcove Inc.
- Sales Director
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Speaker
- Toshio Machdia
- The Nihon Keizai Shimbun (NIKKEI)
- Deputy General Manager, Digital Strategy & Planning Bureau
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Speaker
- Shinjiro Ninagawa
- TV TOKYO Communications Corporation
- Director
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Speaker
- Yukou Takamatsu
- OPEN8 Inc.
- President & CEO (Chief Executive Officer)
Session summary
Would media industry be able to monetize their business in the future? If it can, would it be by subscription, advertising, or totally new third business? Or a new hybrid that combines all? A speakers from various background in media (TV, newspaper, and internet media) will debate on this timely topic on monetization in media industry 2015.
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