B2B Data session – How data is used to optimize the platform?

Speaker

Rakuten, Inc.

Kazuo Mukaidani
The Graduate School of Management, Globis University
Associate Professor
Shinichiro Kawakami
a postgraduate course at The University of Tokyo
A specially appointed associate professor
Kenji Tanaka

Session summary

Not only B to C environment, but also B to B environment have changed with the development of data analysis technology. This session will cover the "change" to data driven marketing for B to B companies.